Wednesday, April 28, 2010

Cruelty Free Cosmetics and Skin Care
There is this lovely cosmetic company from California called 100% Pure and they make vegan, cruelty free cosmetics. They color their makeup with fruit pigments so it is all natural (= no carcinogenic chemical dyes). None of their final products or basic ingredients are tested on animals -- so their products are truly cruelty free. Now available at Duane Reade !!
Check out their website : http://www.100percentpure.com/

Read the background on the company. Very cool stuff. Their mission is to help as many animals as possible and a portion of the company's money goes directly to helping animals in need.

You don't have to use natural fur makeup brushes since there are other lovely synthetic/vegan alternatives now. 100% Pure has their own brand of synthetic hair make up brushes. I buy my synthetic hair makeup brushes at Sephora and they're great. My point is, these vegan brushes are easily available and a painless way for you to be a conscious consumer.

My purpose is not to promote any particular cosmetic line -- my intention is to alert you to the idea that there are animal friendly and chemical free alternatives to traditional cosmetics /body products and that they are easily available. And the products are GOOD ! Just some small conscious changes in your life can make a huge difference.

Show your respect for animals. Namaste.

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